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"Cole brings to life a story of power, lust, and ambition."
--- ForemostPress.com

I have just finished reading Subprime by Michael Cole and I found it to be exciting and well written to the point I forgot it is a novel. I found it difficult to put down once I began this book. I feel like I know both Matt and his Uncle Frank. Keep up the good work, Michael.

Joel Gruber
(Change + to @)

Michael Cole's new book Subprime is an engrossing and easy read on the evolution and collapse of the subprime mortgage market. Through his vivid characters and genuine plot he explains how sometimes excessive greed and the desire for material success can overshadow the best of intentions and disrupt friendships, marriage and the entrepreneurial spirit. In the end, according to Cole, the rules of decency and fair play rule the day.

Gil Thibault
Laguna Beach, CA

Michael Cole's book Subprime is extremely entertaining plus educational at the same time. His cast of characters propel the reader's interest in the story. It is hard to put the book down. A money hungry/selfish old man starts the action, soon to be pitted against his young/energetic nephew who desperately wants to be successful in the subprime mortgage business. Other interacting characters, both male and female, make the book a good read. Be prepared to gain some knowledge and insight into the subprime mortgage business.

Richard Reynolds


Michael Cole's fourth novel, Subprime, provides the reader with a behind-the-scenes glimpse into the highly charged and unscrupulous world of mortgage lending. A number of incidents and events described in the book are loosely based on actual events that occurred while he was senior vice president of a mortgage banking firm.

Armed with a college degree in marketing, Matt Mittleman seeks his fortune in Los Angeles so he can be near his uncle, a wealthy entrepreneur. Wanting to be like him, Matt sets out on a quest to seek fame and fortune. His uncle presents him with a once-in-a-lifetime opportunity to start a mortgage company that specializes in funding loans for people with bad credit. But what Matt doesn't know is his uncle is his only competitor.

With the help of a mentor who continuously challenges him to think big, Matt rides an eight-ton elephant inside his mortgage company. The bizarre event attracts so much attention that the national networks pick up the story. As a result, his company becomes one of the largest and most formidable privately owned lending institutions in the country.

Matt's uncle flies into a fitful rage when he sees a picture of his nephew on the cover of Time magazine. He becomes so insanely jealous that he vows to ruin his nephew.

Matt's life at that point slowly starts to unravel when a series of baffling, disastrous happenings occur within his company.

As he focuses his energy to overcome these adversities, an unprecedented economic meltdown occurs. No longer able to fund subprime loans, Matt goes from riches to rags overnight. He is now faced with two choices. He can either admit defeat or try to climb back on the proverbial entrepreneurial ladder of success.



"The plot is ripped from today's headlines."
--- ForemostPress.com

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